NASDAQ Launches The NASDAQ DataStore

Provides First-Time Direct Access to Highly Innovative Data Products

The Nasdaq Stock Market, Inc. announced the launch of The NASDAQ DataStore, an online collection of innovative data tools for institutional and individual investors. NASDAQ's offering of these unique data products on the Web marks the first time a U.S. stock exchange has offered direct purchase of this breadth of data directly via the Web.

As part of this initiative, NASDAQ will also be supporting full "plug-and-play" access to its premium market data products. This distribution allows market data vendors and market data distributors more efficient, easier, and less expensive deployments of new data products.

"The NASDAQ DataStore is designed to make these highly innovative products highly accessible to all investors and traders," said NASDAQ Executive Vice President Adena Friedman. "This underscores NASDAQ's commitment to respond to the evolving needs of all market participants by providing more transparency with low-cost proprietary data that is delivered with great efficiency and flexibility."

The DataStore initially offers the following innovative products that are designed to give investors unique market insight:

NASDAQ Net Order Imbalance Indicator (NOII) - View NASDAQ crossing data to participate in the NASDAQ Cross, Closing Cross, IPO Cross and Halt Cross.  Use the information to find liquidity and predict cross prices before they occur.

BookViewer - Achieve better trade perfomance by viewing all of the buy and sell orders for securities listed on the NASDAQ, the New York Stock Exchange (NYSE) and the American Stock Exchange (AMEX).  Data can be aggregated by price level or by MPID.

Velicity & Forces - Follow and act on changes in market direction, momentum and liquidity.  NASDAQ Market Velocity & Forces can idicate levels of pre-trade interest and market activity in NASDAQ stocks as well as indicate the direction of market momentum.

Daily Share Volume - Trace market participants' trading activity in specific stocks and sectors.  NASDAQ listed and non-NASDAQ listed share volume is displayed on a T+1 basis, allowing you to make better educated routing and trading decisions.